| The Cisco eMailer tool is a component of Cisco's suite of self-service marketing tools, which are designed to enable efficient and cost effective in-country marketing activities.
Challenge
Cisco was faced with the problem of regional countries deploying non-brand compliant, country centric eDM communications. As a result, Cisco needed a partner capable of developing a cost effective self service option for countries to execute specific local eDM campaigns. The solution needed to ensure all countries were complying with Cisco's Permission policy.
Solution
BLUE provided an eMailer tool that enables marketing managers to create/deploy email campaigns themselves which complies with Cisco's Opt In policy and is continually enhancing the quality of data collected. This also allows for centralised capture of leads for conversion to sales.
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